Managing the Facebook page for your business has changed drastically in recent years. The layout and language has changed, but so has the organic reach. That in itself has made it very difficult to use Facebook as an advertising vehicle without paying to promote posts and/or pages.
But that hasn’t stopped plenty of social media sites and blogs from convincing people they can command a large audience by solely being active.
If you have a Facebook page for your business or blog, it’s important to stay consistently active. However, getting the type of engagement you were accustomed to getting a few years ago is a thing of the past — unless you’re willing to make some concessions.
I read an article on Post Planner recently about how people can crush it on Facebook by sacrificing just five minutes a day throughout the course of a week. Sounds too good to be true, right? With that type of enticing title, I had no choice but to see what these tips were.