The world of social media is constantly changing, meaning it’s imperative to know what’s trending. Since that’s a full-time job in itself, having go-to resources to keep their eyes peeled for you is much easier.
Whenever I need to catch up on current events, need motivation, tips or new strategies, there are five different pages I visit.
In no particular order, here are the five social media influencers I regularly draw upon to get information, tips and inspiration from.
1. BOOM Social with Kim Garst
Boom Social is great because Kim Garst gives a little bit of everything on a daily basis. Are you a fan of reading through big lists full of ideas on how to increase your following and engagement? It seems Kim is constantly producing those articles for all different social networks.
Also, Kim consistently offers free eBooks full of tips, ideas and strategies to try out.
If you follow her on any of the above social media handles, she mixes her content and products seamlessly with inspiring quotes and pictures to motivate you.
2. Post Planner
Post Planner is similar to Boom Social with regard to the type of content they produce — at least from what I’ve experienced — but this company’s biggest success is on Facebook.
Their main product is the Post Planner app, which is a Facebook marketing app they claim will triple your engagement in just 10 minutes a day. You can sign up for free to poke around and see what it looks like, but an annual fee must be paid to use everything.
I’ve been using it for just about a month, and I love how it simplifies my sharing strategy. I’ll soon have my own review of it up here, but it pools all potentially viral content and pictures in one spot so time isn’t wasted searching all over the internet.
They also have a totally free text-only status ideas engine. Many social media influencers — including Kim Garst — use the Post Planner app and swear by it.
There are quite a few social media scheduling tools available — such as Tweetdeck and Hootsuite — but Buffer is easily my favorite.
Not only can I sync it to my Tweriod account so my content is automatically shared at peak times, they always have content suggestions if you’d like to be active, but haven’t found something interesting to share.
At first, this service was geared mostly towards Twitter and Facebook, but they’re expanding services to other networks as popularity grows. As an example, they recently introduced Buffer for Pinterest.
4. Alexis Grant
Alexis Grant was actually the first social media influencer I discovered and began following. Her story is great because she started this business to supplement a full-time job, and it eventually grew enough to justify making the leap and work for herself.
As she says on her website, her main goal is to help entrepreneurs and small business owners live the life they want to live.
What I’ve enjoyed the most is the products and services offered to help others reach goals. Her email newsletter is always timed well (i.e. not annoying like many others) and her writing style is very relatable.
5. Social Media Examiner
The minute you log on to Social Media Examiner’s homepage, there’s instant value provided thanks to a comprehensive and free report available for download. They offer a free 50-page report on the social media marketing industry, so why not take a peek to see what’s going on?
Can’t thumb through their website and read articles while at work? Then give their podcasts a try. Just starting out and need some guidance? They have a whole section dedicated to getting off the ground. Want to attend events and network with others face-to-face? You can check out which events look good in your area.
I hope this list if helpful. It’s very easy to feel stumped or blocked with regard to social media strategy, which is why industry influencers have countless resources to combat those feelings!
Are there any influencers you follow that weren’t mentioned? I’d love to hear who you follow and why.