That seems pretty ridiculous, doesn’t it? Businesses create social media pages to connect with customers in more ways than before, not ignore them. However, that’s what Scott Ayres of Post Planner has found out.
What’s behind this shocking statistic? Facebook page administrators aren’t responding to messages posted on their wall for a number of reasons. Managing pages with a large following makes spammy posts virtually inevitable — others will always want to use your page as leverage for their own initiative.
Small business owners simply don’t have enough time to give everyone the attention they deserve. While that’s understandable, it’s still not OK. Each interaction is a potential lead, and should be treated with the utmost attention.
If a future customer takes time out of his/her day to post something on your wall or respond to a tweet, they’ll feel special if you acknowledge them in some fashion. Appearing human is one of the ways followers will continue coming back for more and sharing it with friends.
It’s tough for businesses to keep various interactions from pages straight, especially when most have more than one to manage. Those who stay consistent and dedicated to a strategy will see a boost in following and engagement. That’s a wonderful result after a lot of hard work, but answering everyone who reaches out is overwhelming.
Is there a way to streamline this process and delegate tasks to willing employees or co-workers? Absolutely. This is why social media management services like Sprout Social are in existence.
One pillar of Sprout Social’s product is to simplify viewing messages from followers, while also making it easy to respond without opening 10 different windows in your browser.
All it takes is one message to give your business the opportunity you’ve been working so hard for. That chance shouldn’t slip away because you missed a message posted on your wall.
The Smart Inbox puts messages generated from verified social media accounts into one place. Whether it’s from Twitter, Facebook, Instagram or some other page, every interaction or mention of your business will be compiled into one inbox to view and address.
Messages can be hidden upon completion so you can focus on those needing attention. You’ll be able to visualize progress over a period of time, along with filtering messages and monitoring keywords important to the company’s overall performance.
And as always, there are in-depth reports allowing social media managers to monitor progress made from day-to-day, week-to-week and so on. Each plan includes a 30-day free trial when you sign up.
Staying on top of every social media account on a daily basis is overwhelming. Sprout Social’s engagement feature will power your social communication, while never missing something that matters to your business again.
The article Social Media Productivity: Businesses Don’t Respond to 95% of Facebook Wall Posts first appeared on Matthew Musico, M.S.