One of the coolest things about social media is we can follow any kind of event wherever we are. Being in front of a television or radio isn’t the only way to remain in the loop with a favorite sports team or a major announcement.
As long as you’re logged on to Facebook and/or Twitter, every detail about anything known to man can be found. Following your favorite team while being unable to actually watch them live is a huge benefit to big sports fans who constantly crave news and action.
Being a former Mets blogger, it was crucial for me to continually know what’s going on with New York. Everyday life didn’t allow me to sit down and watch all Mets games — although I hope one day it will. However, following score alerts and certain beat reporters gave me all the information I needed to remain in the know.
There are countless numbers of reporters tweeting out updates such as this one from Adam Rubin of ESPN New York Sunday afternoon during the Mets game:
— Adam Rubin (@AdamRubinESPN) September 28, 2014
Since Rubin provides Mets play-by-play updates nearly every night throughout the baseball season and he has over 50,000 followers on Twitter, he gets plenty of retweets and favorites. If it works for him, other sports-specific and team-specific blogs should do the same thing, right?
Wrong. This is information overload for fans and social media users. They can get these updates literally anywhere. Why blend in with the crowd and give them what is already being provided when you can stand out?
When first starting out at Rising Apple, I felt the need to send these constant updates during Mets games. Everyone else was doing it, so it seemed like the right thing to do. Turns out it was the worst thing to do.
These constant updates were getting some interactions with followers, but we were blending into the crowd because tons of other better-established blogs and reporters were doing the same thing. Since they had a bigger following than Rising Apple at the time, they experienced more success.
Plus, it was exhausting to do that every night, especially when I wasn’t able to physically watch the game.
Continuing with the theme of working smarter and not harder with a social media strategy, go against the grain to get the attention of followers. Posts with interesting stats or funny memes right after big plays are more effective. When competing with more established accounts, being different is necessary to get the interactions you covet.
Here’s a great example: if the Mets are hosting the Phillies (a hated division rival) and they score five runs in the bottom of the first, have some fun. Tweeting something like “After 1 inning, the #Mets are on track to beat the #Phillies 40-0.”
Will it happen? Of course not. But, Mets fans will think it’s awesome and funny. Since it’s different than saying “The #Mets have a 5-0 lead of the #Phillies after 1 inning” and it’s humorous and easy to relate to, fans are more likely to share it with friends and followers.
This example focuses on sports, but can be used in any type of setting for any kind of event.
Don’t be afraid to break the mold when it comes to providing live updates on social media. It’ll help you stand out from the crowd, have more fun when covering those live events and help your blog or business develop a unique brand followers will specifically come back to get more of.
The article Posting to Social Media: Be Different When Giving Live Updates first appeared on Matthew Musico, M.S.