When executing a social media strategy for a blog or business throughout the week, falling into the bad habit of not posting and engaging followers over the weekend is very easy.
If you’re a small-business owner or entrepreneur, you know it’s next to impossible to leave the company in the hands of employees every five days. It’s already hard enough to take time off for an actual vacation once or twice a year.
Completely ignoring social media over the weekends is something that should never happen. After executing your plan perfectly and seeing success throughout the week, it’s easy to think taking a couple days off on Saturday and Sunday won’t be a big deal.
But it actually is. Why re-start momentum every Monday when you can continually keep it going from week-to-week?
As the week nears the end, click-through rates on social media posts continue to increase, with the highest rates happening over the weekends. That’s valuable time you don’t want to give up to competitors.
Like I’ve already mentioned in a few previous posts, having a consistent presence on social media is important to the overall performance of your business. This means you should be posting on the weekend. It doesn’t have to be as often as during the work week, but showing followers, along with current and potential customers that you’re always available is vital.
But posting to social media on the weekend? What a bummer, right? Saturdays and Sundays are the only times you’re not staring at your phone or computer screen and it’s something you don’t want to surrender.
I completely understand where you’re coming from.
If you read my first two posts which talk about the best times to post to Twitter and how to grow your Facebook page, that’s the last thing I’d suggest. I want you to work smarter to achieve goals, not harder — at least when it comes to social media efforts.
If you’ve signed up for Tweriod and had them analyze your Twitter account — which takes two seconds — you already know when most of your followers are active. Use a scheduling service like Buffer or Hootsuite to schedule posts for those peak times.
Those posts can either be salesy, bring attention to an older article that hasn’t gone stale, or just an inspiring quote. It doesn’t have to be anything elaborate or fancy.
On Facebook, you also probably already know when posts perform the best since organic reach has been dramatically decreasing. That allows you to schedule one or two posts each day either through one of the scheduling services mentioned above, or directly through Facebook.
The best part? You can do this all on Friday afternoon before you head home for the weekend and close your laptop for the next couple days. You’ll stay active and engaged with fans and clients, while relaxing and spending time doing things you want to do.
Sounds like a win-win, doesn’t it?
The article Posting to Social Media: Don’t Forget About the Weekends! first appeared on Matthew Musico, M.S.