This question is asked all too often. Outside of the staples like Facebook, Twitter and LinkedIn, there are countless social media networks available at our fingertips, and it’s tempting to be active on each one.
After all, being active on social media is important, right?
If you’re an entrepreneur or a small-business owner, it’s easy to think that any exposure is good exposure, but be wary of spreading yourself too thin.
Taking myself as an example, I’m very active on the three social media networks mentioned above: Facebook, Twitter and LinkedIn. At the moment, I’m not on popular networks such as Vine, Instagram and Pinterest.
One reason is personal preference. During a normal day, I’m more apt to think of something to tweet than to take a picture, which is why Instagram and Vine aren’t things I feel like I’m missing out on. As for Pinterest, it’s just something that doesn’t interest me (no pun intended).
Plus, my wife is on Instagram and Pinterest, so I know she’s kind enough to show me something if I miss it.
If you can’t manage being on a bunch of different networks, then don’t. It’s better to have a consistently good presence on a few instead of barely being present on all of them. If you’re going to have social media handles for your business, they should be helping you reach your overall goal — which should be getting yourself some business and increasing overall reach.
If that means only being on the three original social media networks mentioned above, then so be it. If you think being on any of those three brings absolutely no value to your business, don’t be afraid to cut the cord.
Remember, my goal for your social media efforts is to work smarter, not harder. If you’re going to spend time on there, make sure it’ll be worth it.
However, if you like being on a bunch of different social media networks and are able to successfully manage a consistent presence on each, go for it! Everyone is different and can manage these kinds of things in their own special way. If you think it’s a valuable usage of your time — whether we’re talking about business or pleasure — then that’s what matters.
What’s most important is to know yourself and what you can handle. Don’t join a new network just because someone else said it would be good for you or your business.
Don’t give in to peer pressure. Nobody knows you better than yourself and what you can handle on a daily basis. If you think it’s worth the time to have a consistent presence on a new network, it’s a good idea. If you can already tell you’ll dread updating another profile, don’t be afraid to pass on it.