We’ve already talked about the importance of being active on social media for your small business. Outlets like Facebook and Twitter are useful, but different. Your approach for each should reflect that. What works on Facebook might not work nearly as well as it does on Twitter.
Having a plan is necessary for social media success. Tracking the progress of your plan while implementing it is even more important. In today’s age of technology, things change quickly. Being flexible enough to adjust and stay in front of potential consumers can be the difference between success and failure.
Once this plan is in place, it’s time to take action. Monitoring each post made is helpful because what worked last week may not be as successful the following week.
As a small-business owner, it’s tough to always keep tabs on how social media handles are performing and growing. Incorporate measuring the growth of your following on a weekly basis. It can be a lot, but it’s necessary. Depending on the industry, trends take 180 degree turns rather frequently. These changes force entrepreneurs and business owners to stay updated on what’s working and not working with each post made.
Looking at how many followers on Twitter and how many likes on Facebook gained from week-to-week is a necessary barometer to take. Consistently growing is the goal, but not monitoring growth on a regular basis will prevent you from seeing if your business is becoming more popular or not.
If you’ve figured out what your peak times to post are on social media, some kind of consistent response from followers is expected. If the response isn’t as good as usual or not as high as anticipated, it’s OK to adjust on the fly. Just because a plan is in place before jumping in doesn’t mean it has to be followed at all costs.
Social media is all about what’s trending at that moment, and that normally changes daily. Paying attention to what you’re doing is a must, but seeing how it affects your followers and what else they’re paying attention to will have an impact on your company’s bottom line at the end of the day.
The post Measuring Progress of Social Media Efforts is Vital Toward Success first appeared on Matthew Musico, M.S.