It shouldn’t be shocking to see businesses throwing a lot of money into content and social media marketing. If you’re an entrepreneur or a small-business owner, you’ve probably been told that creating a Facebook page and Twitter handle — at the very least — is important.
Building a page isn’t a problem for most, but staying active is a whole different story.
Well, if you’re an entrepreneur or a small-business owner, you can answer that question. Bigger companies and corporations can invest in either a part-time or full-time employee to specifically focus on growing their social media platforms and interacting with customers on a regular basis.
Since you don’t have funding available for that kind of position, it falls on your shoulders. And you’re really freakin’ busy.
You do the best you can, but there are only so many hours in a day. There other important things that need attention — customer service, marketing, actually providing your service — the list is endless. Wearing different hats is essential to the success of the business.
With the background of an editor/writer, this sounds all too familiar. While being an editor for various baseball blogs in addition to my full-time job as an admissions counselor, my responsibilities included being the lead writer, editor, social media manager, recruiter and marketer.
That’s a lot for one person. Add a full-time job on top of that and it becomes even harder. Prioritizing becomes crucial if anyone in this kind of position wants to be successful. There is value to having articles automatically publish on Facebook and/or Twitter. If you’re building a blog, business or some kind of community, you’ll gain followers if intriguing and interactive content is being shared.
However, that can only take you so far. If you’re doing what you really love on the side and want to eventually make it your full-time job, putting in the hustle is necessary, but a plan is needed to get there.
Why? Because let’s face it — you can’t do everything at 100 percent all the time. Having a plan makes it easier to accomplish everything you set out to do.
Following the tips in my two previous posts will help your pages grow and become more interactive. There are a number of social media scheduling services (Hootsuite, TweetDeck, Buffer, etc.) that allow you to schedule posts at any time throughout the day. Doing so will make you appear active when you’re not at all.
If scheduling posts ahead of time is a desired route, it’s vital to have a plan before diving in. Tweeting and posting to Facebook about random things without any kind of consistency will make it hard to connect with followers and build the type of community you want.
Are you providing a product or a service to potential clients? Make sure what you say on social media eventually points back to whatever you’re offering. At the end of the day, you want them to become a paid customer. If they aren’t led to the “promised land,” then you must rely on them finding it their own — which isn’t foolproof.
Providing clear and consistent messaging will help your audience and business grow into what you envision it can be.
Having a presence on social media is better than not having one at all. But whether you like it or not, those pages play a crucial part in the reputation of your entire business. If you neglect it and don’t utilize its full potential, drawing in loyal clients will be difficult. Prioritizing your time to give these pages personality and make them interactive looks good for your business.
If you don’t think there’s enough time to make these pages a true asset, find another way to make it happen — or just contact me! I’m always willing to work with people who are in this situation. I know how tough it can be, but also how rewarding it is when a plan is properly executed.