Growing your Twitter followers takes a lot of time and effort. The best way to do it must be tweeting constantly so you have a consistent presence, right?
Just tweeting for the sake of tweeting isn’t the right strategy to use when you’re trying to grow awareness and create a greater presence about yourself or your business.
The first — and most important — question you should ask yourself is: what message do I want to convey to potential followers?
Once you get that answered, you must figure out the best way to transmit your message to so others will see it.
What’s the point of tweeting something if nobody is around to see it? I’m not too sure, either.
It’s very easy to get consumed with your Twitter timeline, looking at what others are saying for hours at a time. It happens to me more than I’d like.
We all have those certain people that constantly show up on our Twitter feed. They tweet what seems to be once every couple of minutes, and get an insane amount of reaction to it every time something is posted. We want those same results, so we’re conditioned to think we must do the same thing to enjoy that kind of success.
Whether you’re on Twitter for business or pleasure, that’s a daunting task to accomplish. There are only so many hours in a day and a lot of people don’t have the time to dedicate tweeting at all hours.
If you don’t have a following and don’t know where to start, check out what others are doing. Not just anyone, though. Take a look at the people, businesses and/or blogs that currently dominate the niche you’d like to be included in.
See who follows those influencers, and follow them yourself. Interacting with them will allow you to get to know them, while also further immersing yourself in your desired topic.
What if you already have a following, but you feel stuck? Like anyone else, you want more people to follow you and more to interact with you. More is better because that can bring you more business at the end of the day.
If that’s what you’re looking for, figuring out when your current followers are on Twitter is crucial. Doing so will increase the chance of them not just seeing your tweet, but also sharing it.
A great service to use for this is Tweriod. They’ll analyze your account and followers over a 24-hour period, providing free reports detailing when most of your followers are active. This information is a game-changer because you can then strategically set up your tweets around the times when most of your followers will see what you have to say.
Hence, tweeting smarter, not harder.
Growing on Twitter doesn’t have to mean tweeting constantly about everything under the sun. It’s about specializing in one area — your niche — and staying true to it at the right time. Whether you’re tweeting about living a healthy lifestyle, art or your favorite sports team, those are the people you want to attract.
Knowing the best time to be active and engaging is 75 percent of the battle here. You already know what these people like, it’s just a matter of getting it in front of their eyes so they’ll share it with their friends, who like the same things!
Mastering this allows you to specifically focus your Twitter efforts around these times — which are different for everyone — so you can focus on other important tasks the rest of the day. After all, as a small-business owner, you’re probably doing a lot of multi-tasking. The majority of your day can be unpredictable, so make sure having the right times to post on Twitter isn’t one of those unknowns.
The post The Best Times to Post to Twitter: Tweet Smarter, Not Harder! originally appeared on Matthew Musico, M.S.